Lesson 1, Topic 1
In Progress

What’s guerilla testing?

Now you learned to create a digital prototype of your idea/solution and the next logical step is to test it with users to find problems as early as possible, and here comes the guerilla testing which โ€“ in simple words – is all about getting your product in front of people

Guerrilla testing (also known as hallway usability testing) is a relatively fast and informal way to test ideas to get high-level feedback, and potentially uncover user experience problems.

It can be done pretty much anywhere: a coffee shop, a shopping center, or on the street. Ideally, youโ€™ll test between 8โ€“10 users as part of your hallway test, with each usually lasting for around 10 mins.

Why choose guerrilla testing as a research method or testing technique?

Sometimes you just need a fresh pair of eyes on a solution! Guerrilla testing allows you to go out and ask anyone their thoughts on your product or service. There is no waiting around for recruiters to find people exactly โ€˜on specโ€™ nor any travel costs for users.

Guerrilla usability testing can give you a completely blank perspective: someone who has never heard of your software doesnโ€™t work in your company, isn’t from your target demographic, and doesnโ€™t meet your expected level of competency. Those results can be very enlightening but need to be balanced with thoughtful research goals and outcomes.

Remember

Testing in UX design is a continuous process, and we are doing testing in different stages of product development.

so donโ€™t consider it, as a rule, to make guerilla testing only in this specific stage, but you will learn to test any digital product along the way, which will be illustrated in the next section.

https://youtu.be/7WiEhJsQitY
https://youtu.be/7c4rFzRN3pY