Why people buy? (Quiz)

“Scenario”  

Ahmed is a sales representative in a gym, he is trying to sell “Corporate Gym membership” for employees. 

He met many HR specialists offering group membership packages. 

At the beginning of any sales meeting, he tried to figure out every HR specialist’s reasons to buy. 

Read the following CLIENT REASON and choose Either he/she has Functional or Emotional Reasons, 

He said “Investing in staff health is one of the most important aspects we added in HR department vision this year, as it will affect directly the company culture and subsequently the company image”

This HR specialist has ——— reasons. 

She said “all recent studies are now saying that Working hard 9am-5pm, 5 days a week can be stressful, so our next year plan is all about employees’ wellbeing” 

This HR specialist has ——— reasons. 

she said “we are planning to do many activities to increase employees’ productivity, as we have high sales target must be achieved by the end of this year”  

This HR specialist has ——— reasons. 

“Scenario”

After meeting many clients, Ahmed learnt different reasons that matters for Hr specialists to buy corporate gym membership packages. 

So, he decided to choose different sales approaches  

Read the following SALES APPROACHE and Evaluate either it’s Functional or Emotional approach 

Ahmed said: “Our Corporate Gym Membership can be part of the company employee’s wellbeing program, as Physical activity can reduce feelings of depression and stress which enhancing your employees’ mood and overall emotional well-being” 

Ahmed said: “Offering health and fitness benefits like a gym can have a significant impact on the cost reduction of employees’ health insurance package usage”

Ahmed said: “Studies assured that; Daily exercise can increase employee’s productivity by 20% which will affect directly company’s targets”

All the following are “Functional sales approaches” Ahmed can use EXCEPT?