B2B market segmentation (Quiz)

“Scenario”   

Let’s get back to Ahmed, the sales representative in a gym, who is trying to sell “Corporate Gym membership” for employees. 

Ahmed before approaching any company, he had a meeting with the sales manager to understand the Gym target segment. 

Read well the following sentences and determine which B2B segmentation FILTER, the sales manager used in identifying the target companies. 

Q1- sales manager said “We will target international companies, which has more than 500 employees” 

Here, he used …………………… filter in B2B segmentation.

Q2- sales manager said “We will target companies located in Cairo, Egypt” 

Here, he used …………………… filter in B2B segmentation 

Q3- Offering “Corporate Gym membership” is an essential business need for companies. 

Q4- price sensitivity, environmental focus & exclusivity are examples of business behaviors that affect companies’ decisions.