This course is divided into two parts. The first part is talking about the idea where some questions are suggested like how to check if your startup idea is profitable or not? and if yes, is it matching an existing business model or it’s a new one? All these questions will be answered and discussed in detail in addition to mentioning the sources of having a profitable idea. The second part will take you more deeply in the market and how to fit your product idea in the value chain of specific industry with passing on lots of important terminologies and frameworks like competition analysis, Market Research and Idea Validation.